Deckers Outdoor Stock is Down

Despite the fact that UGG Australia brand UGGs are selling like crazy, Decker's stock is down, because investors fear that UGG boots are a trend. Silly investors - don't they understand that UGGs aren't a trend? Trends don't last year after year after year!

From Investopedia

Deckers' UGG brand had another good year in 2008. Unfortunately, its stock didn't. The company's stock is down 56% since May, despite analyst predictions of full-year revenues totaling $667.2 million and an earnings per share (EPS) of $6.95. With sales growing 52% in 2008, I have to wonder about the low valuation. Some feel UGG's popularity will fade. But we're not talking about Crocs (Nasdaq:CROX) here. If UGG falls out of fashion favor, it likely won't happen for another couple of years. By then, the EPS could be in the $10-plus range.